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Strategies for surviving the ups, downs, and increasing challenges of today's App Store and nearby businesses.

Deciding how much of your app to keep secret before release, and how to slowly reveal it.

How to get back into the zone after the holidays.

Preparing for and reacting to Apple implementing your app's core functionality themselves.

Maintaining, testing, and modernizing old apps.

Adding features to your app that you don't want or won't use in order to satisfy requests or reach new markets.

Accumulating a portfolio of apps that provide long-term income with minimal maintenance.

Deciding which App Store reviews to respond to, and the types of responses worth giving.

In the second of a two-part series, we discuss app creation in iTunes Connect, including screenshots, keywords, descriptions, and other metadata.

Tackling hard problems to improve our skills, or simply as a form of intellectual indulgence.